Jessica Foo is a young Perth local who had always dreamt of being in the fashion industry. She saw a gap in the affordable but fashion forward jewellery market and courageously took the big step to launch her own online jewellery store, Shop Joey. Shop Joey launched this week so be sure to read my interview below with Jess and find out how to claim a 20% discount this month!
Tell us what made you decide to launch your own business?
I’ve always dreamt of pursuing a career in the fashion industry. I really believe that jewellery can help to transition your wardrobe and create new looks without a hefty price tag. When I noticed that there was a gap in the market for quality fashion jewellery at affordable prices, I jumped at the opportunity to realise my childhood dream.
What is your advice to other people who are still unsure of whether to launch their own online businesses?
The best advice I can give is to have confidence in your idea and brand proposition. The downside to online business is that it is fiercely competitive, so if you’ve got a great idea and are able to offer your target audience a unique experience, it is best to act on it as soon as possible before someone else has the chance to.
How would you describe the jewellery of ShopJoey and the type of girl who would wear it?
Shop Joey speaks to the modern girl who is effortlessly chic and on trend while always remaining true to herself and style. We’ve specially curated an eclectic collection that consists of minimalist designs right through to elaborate statement pieces to highlight her personality in every outfit.
What are some trends for jewellery for summer?
Based on what’s trending on the streets and runway, the statement earring and bracelet/cuff is making a comeback. I think crystal pieces and fine jewellery will also be staying this season.
Currently what are your favourite pieces?
My favourite piece from the opening collection is the Serena ring. It has quickly become my signature piece-I can’t leave my house without this baby on! I love how it is so simple yet very eye catching on.
Can Sass and Spice readers claim a special deal?
I would love to celebrate the launch of our collection with your readers with a 20% discount for the month of January. Just enter code SJXSAS012015 at checkout. This code is valid until the 31st January 2015.
Thanks so much for letting me interview you Jess. Be sure to check out Shop Joey and get shopping with the code especially for Sass and Spice readers!
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