I’ve come to discover Totally Jewel recently, which is an online store that does a range of affordable jewellery that not only pleases minimal jewellery wearers like me, but also offers plenty for the statement jewellery wearer too with gorgeous bold pieces too.
My favourite piece is the roman numeral bracelet which I wear almost everyday to work and also versatile to wear at night on the weekend too. For night, the ear cuff is very cool and I also adore that smiley face necklace on Lily. What a perfect stocking or advent calendar gift for young girls!
Today’s post I got to interview the two inspiring woman behind Totally Jewel: Junn and Soon.
1. Describe the pivotal moment for both of you of deciding to start this business together?
After finding the perfect affordable bridal party outfits, for our best friends wedding day from a large choice of suppliers in Sydney, we went on the hunt for great accessories to glam up and individualise the look of the bridal party. Of course the bride wanted everyone to look stunning, and so we went on the search for the perfect jewellery. What we found were great one off or ‘designer’ pieces that were far too expensive for the budget, or mass produced, poor quality pieces, that just cheapened the whole look. It was at this point, after walking around the city for several days in search of affordable quality jewellery that we said to each other, ‘we should do something about this’. We both felt there was huge potential, and so we started to research the market and look at suppliers who could deliver a quality product.
2. What excites you most about running Totally Jewel?
Our ultimate goal is to send a box of sparkling happiness to all Australian women. So far in our journey we have met some incredible women. We are proud to to be associated with organisations like ‘Women in Focus’ and charity events run by Ronald MacDonald House. The connections we make and the joy our customers get when receiving their jewels, really excites us both. We both work really hard on providing great customer service and when our customers post their pictures on Facebook, Instagram or write a review, we really do both get a real kick out of it. We are about giving back to the community where possible, being based in Sydney and concentrating only on the Australian market, we feel we really do represent Australian women.
3. What are the latest trends with jewellery right now?
The Tassel is huge right now in Hollywood, starting in Europe during their summer season, its coming to Australia and will become the must have accessory for summer. Even Guy Sebastian was wearing a tassel necklace during the X Factor final. Luckily we have just received some great new ‘tassel’ pieces for our summer collections.
4. What are your favourite pieces from Totally Jewel and how would you wear them?
Junn: There are so many gorgeous pieces to choose, but my absolute personal favourite is the Crystal Dove Necklace. I wear it for all sorts of occasions. I pair it with a little black dress for busy days in the office and have also worn it with jeans and a white tee to casual functions, and in the weekends. I always feel feminine and its easily matched with any outfit.
Soon: For me its the Raw beauty of the Badala Stone collection. Each piece is unique, and beautifully hand crafted. They are easily mixed and matched and can be layered to add that extra dimension.
5. Are they are any Christmas specials or any specials which would be available for Sass and Spice readers (e.g. one day discount code or Christmas sales)?
From December onwards we are offering a beautiful selection of mid statement necklaces’ and Earrings for Christmas at the special prices of between $5 – $10 only. Ideal to add Sparkle to that Christmas gift list.
For Sass and Spice readers we are offering even extra sparkle this Christmas with a free gift with every purchase until 24th December. At checkout, simply write in the discount box ‘sassandspice’ and hit apply to receive the extra sparkle!
Thank you Soon and Junn for taking the time to share the story behind Totally Jewel. Shop and find out more about Totally Jewel here: http://www.totallyjewel.com.au
*Jewellery above were gifted for review. This is not a paid post and opinions are my own.
Facebook / Twitter
Instagram / Pinterest