I’ve had the absolute pleasure of interviewing Ben Conroy – the talented local fashion designer behind Revolution the Label. He started this label in 2013 with the aim of creating minimal, comfortable and simplistic pieces for both men and women. Recently, celebrity mum Guiliana Rancic has been snapped wearing his pieces out and about in LA. ‘Somewhere Only We Know’ is the latest collection for the label with some of the pieces I’ve captured above from the launch party last month.
When did you start your label and why did you start?
The label started in 2013 because I wanted to put my diploma and experience in to practice and develop my own label. The idea behind the label is the create a wardrobe that I would wear along with what I find women most attractive in. Simple, affordable wardrobe essentials that are adaptable in anyone’s wardrobe.
Describe your brand and what makes a loyal customer return?
My brand is about the overall aesthetics from the typography, brand identity to the clothing it has to all match and align and that gains customers’ trust. Messy inconsistency is what scares people away. I like to think that I offer consistency in the way I deliver my advertising, my overall collection and the one on one service from the designer to the customer experience.
Describe your inspiration for your Spring/Summer 14/15 line?
I am inspired by the most random of items and daily happenings. It can start from a song to a rock to a cement slab on a building site. It’s basically a step forward from the debut basics collection I offered last year. A collection of pieces that would build upon that wardrobe already and dress it up a bit with some different textures in the satin details and linen pieces. I am inspired my minimalism and simplicity – anything beyond that forms my mood board daily and you can see my Instagram for a peek into that side of the process.
What are some ‘lessons learnt’ or words of advice you would give to new designers and/or new fashion retailers?
I get asked this all the time and the one thing that I cannot stress enough is getting an education. That doesn’t necessarily mean studying a diploma in fashion design it can be assisting for a few years, volunteering, blogging, getting to know the industry and the processes. I worked in hospitality and retail for 13 years before doing my fashion diploma and have to say its been so beneficial for a mulitude of reasons. You can’t just click your fingers and become the next big designer – you have to work for it and you must stay true to yourself and your ideas.
How would you like to work with fashion bloggers in the future?
I would love to work with bloggers on some more street style outfit post shoots. I love seeing the way others style my pieces with other garments from their wardrobe.
Please recommend some pieces in your collection that would be suitable for us mothers!
I would say the Adoration jersey pants – they can be work with some sneakers for the run around and then dressed up with some heels for coffee dates and afternoon drinks. I think the Juliet Shirts is also a great option for mums on the run – it’s loose and breathable and can be worked simply or once again dressed up a little. Easily washable and the long button stand at the front goves easy access for those still breast feeding.
If you are in Perth, you can find Revolution the label at: Shop 10 Bayview Centre, Claremont (Cnr Leura Ave and Stirling St). Otherwise, you can find out more about Revolution the Label and shop online (use code ‘XMAS’ for free shipping before Christmas) at: